Innovation Management Software & Research

What Is an Innovation Management Platform?

An innovation management platform is software that enables organizations to manage the full innovation lifecycle — including idea capture, evaluation, validation through pilots, and portfolio-level outcomes — with structure, governance, and visibility.

Traction was designed to support innovation at enterprise scale, where consistency, accountability, and measurable results matter.

Delivering Real-World Innovation Outcomes

Organizations use Traction’s enterprise innovation management platform to move faster while reducing risk and wasted effort.

faster

evaluation and deployment of new technologies

30%

fewer

internal resources needed for innovation management

products considered for pilot or full implementation

50%

less cost

than running multiple point solutions

These results come from managing innovation as a disciplined, repeatable process — not disconnected experiments.

A Modern Approach to Innovation Management

Innovation programs often struggle after ideas are submitted. Evaluations vary, risk appears late, pilots drift, and outcomes are hard to measure.
‍
Traction addresses this by serving as the central innovation management platform that connects ideas, technologies, pilots, and outcomes across the enterprise.

Recognized. Secure. Proven.

Gartner

Analyst Recognized: Recognized by Gartner as a leading Innovation Management Platform, helping enterprises streamline discovery and management of new technologies and startups.

SOC 2

SOC 2 Certified: SOC 2 Type II certified, ensuring your data is protected with the highest standards of security and compliance.

G2 Reviews

User Rated: Highly rated by users on G2 for usability, support, and overall satisfaction — trusted by real customers worldwide.

A Home for End-to-End Innovation Management

Traction centralizes innovation activity across the enterprise, giving teams one platform to manage:

Idea Management & Intake

Structured Evaluation & Prioritization

Open Innovation & Technology Scouting

Pilot & Experiment Management

Innovation Portfolio & Outcomes

Together, these capabilities define a complete enterprise innovation management platform.

AI-Assisted Innovation Management

Traction AI embeds automation and intelligence directly into innovation workflows, helping teams move faster from discovery to decision.

By combining automated research, standardized evaluations, and decision-ready insights, Traction gives enterprises the speed of AI with the governance required to scale innovation responsibly.

Our Customers

Innovation Leaders Trust Traction

4.5 out of 5 Stars
"A helpful tool to keep track of our Vendors and selection efforts"

What do you like best about Traction Technology? The software is fairly intuitive to use. The product team is very supportive. We are able to easily add vendors to our database and setup custom fields to track the key information we need. The tool also allows us to send out requests to the vendors to keep the info up to date. "

4.5 Stars out of 5
"Great tool that can be leveraged for efficiently organizing and tracking startups."

What do you like best about Traction Technology? The founders have been very active in engaging with our company to develop new features for specific use cases.

4.5 Stars out 5
"Wonderful system backed by great people"

What do you like best about Traction Technology? Traction is a flexible solution for many reverse CRM needs in my organization. The custom solution they added for our needs has become an invaluable tool for GSK R&D!

5 Stars out of 5
‍"An important partnership!"

What do you like best about Traction Technology? We have been working with Traction Technology for several years, especially for technology sourcing and progress management of collaboration with startups. They are attentive to understanding our needs, and the outputs are always gratifying.

5 Stars out of 5
"Central product for our Innovation strategy"

What do you like best about Traction Technology? Traction is the perfect tool to bring all our innovation activities together. Allowing us to collate, review and assess the latest companies on one platform as a team.

5 Stars out of 5
"Great experience with Traction Tech"

‍What do you like best about Traction Technology? The ease of use of the platform and the team works well with our needs and innovation team.

Traction Technologies helped launch an expansion of a corporate venture scouting effort with a brilliant analyst, a customizable data platform and the personal engagement of their co-founders. It is one of the best professional services engagements I’ve experienced."

Louis Kim

VP, HP Inc.

I think what you are doing is important to the entire corporate innovation community. We still use spreadsheets. We need this."

Chief Innovation Officer

Consumer Goods Company

We were looking to combine our Ideation tool and startup management process. Traction is the perfect combination."

Head of Emerging Technology

Startup Liaison Officer

We threw our hardest problems at Traction. Whether it was machine learning, spatial search, or predictive analytics, Traction always delivered."

SVP

Emerging Technologies, Fortune 50 company

Traction introduced us to AI robotics startups from the manufacturing world that we could apply to our industry. We would have never found them on our own."

CIO

Restaurant chain

You guys think about the problem the same way I do"

Startup Liaison Officer

Defense Contractor

Our Customers

Innovation Leaders Trust Traction

Louis Kim

VP, HP Inc.

I think what you are doing is important to the entire corporate innovation community. We still use spreadsheets. We need this."

Chief Innovation Officer

Consumer Goods Company

We were looking to combine our Ideation tool and startup management process. Traction is the perfect combination."

Head of Emerging Technology

Startup Liaison Officer

We threw our hardest problems at Traction. Whether it was machine learning, spatial search, or predictive analytics, Traction always delivered."

SVP

Emerging Technologies, Fortune 50 company

Traction introduced us to AI robotics startups from the manufacturing world that we could apply to our industry. We would have never found them on our own."

CIO

Restaurant chain

You guys think about the problem the same way I do"

Startup Liaison Officer

Defense Contractor

Innovation Management Made Smarter with AI

Transform Faster with Less Cost and Risk

Traction is Number One in the Enterprise

We Deliver Real-World Results

faster

fewer

more

less cost

Enterprise Innovation Management Platform — Powered by AI

Transform Faster with Less Cost and Risk

Traction is Number One in the Enterprise

What Is an Innovation Management Platform?

Delivering Real-World Innovation Outcomes

faster

fewer

more

less cost

Meet Traction

A Modern Approach to Innovation Management

Trusted

Recognized. Secure. Proven.

Gartner

SOC 2

G2 Reviews

Our Platform

A Home for End-to-End Innovation Management

AI-Assisted Innovation Management

Get Out of Spreadsheets and Break Down Silos

Follow a Full Set of Proven, Standardized Processes

Create A Central Home for Every Innovation Project

Who We Help

Built for Enterprise Teams Responsible for Innovation Management

A Better Way To Manage Your Innovation Funnel

Great ideas and technologies come from all over and are difficult to manage.

FAQs

Our Customers

Innovation Leaders Trust Traction

Our Customers

Innovation Leaders Trust Traction

Resources

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Take the Right Next Step with Traction

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Manage Innovation with Confidence

What we do

Who we are

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The Traction Innovation Guide